Häagen-Dazs is to be relaunched next month with new flavours, packaging and products
The US firm is moving away from its familiar gold, black and burgundy packaging, to be replaced by modern designs and colour schemes across its range.
It will also be making a major push in supermarkets with its boxes of ice-cream lollies and the retail launch of mini tubs, previously available only in places such as theatres.
When it launched in 1990, the firm caused a stir with its luxury and indulgence-focused advertising.
Häagen-Dazs has high hopes for its mini tubs packs, which will initially be stocked by Tesco before being rolled out to other grocers. UK head of marketing Arjoon Bose said: “We know that the pint pots are a sharing format, whereas sticks are an individual one. With mini cups, we’re looking for people to share and experiment. The format allows us to try out new flavours.”
Although a hit with Generation X, Bose said the brand needed updating: “We have had to move away from the 1990s-style shock ads and be more authentic. This is the biggest, boldest overhaul of Haagen-Dazs packaging in 25 years.”
Falling pound hits Ryanair profits
RyanAir is set to say it is winning the airline price war, but at the expense of its profits, when it unveils its full-year results on Tuesday. Chief executive Michael O’Leary is tipped to say that the low-cost operator saw double digit percentage passenger growth over the 12 months to the end of March. Competition in the sector has been intensified by lower fuel costs, sending fares tumbling. Its revenues are forecast to be 2 per cent higher at to ¤6.7billion (£5.8billion).
RyanAir is set to say it is winning the airline price war but at the expense of its profits
However, the combination of lower margins and the devaluation of sterling is thought to have sent Ryanair’s pre-tax profits into a tailspin, down 14 per cent to ¤1.48billion (£129.3billion). Elsewhere, research from European air taxi operator GlobeAir shows that businesses are shunning private jet ownership, with aircraft deliveries to the UK falling 29 per cent over the four years to 2016. Air travellers are turning increasingly to charter flights, it says.
More cash for snacks firm
Hippeas, the British healthy snack food producer, has secured fresh investment from Hollywood icon Leonardo DiCaprio and private equity group Strand Equity partners to accelerate its expansion plans. The firm is on track to triple its revenues this year. Founder and chief executive Livio Bisterzo said: “I’m truly excited that Strand and Leonardo have joined the Hippeas family.
“As the brand continues to grow with such momentum in both the UK and US, it’s incredible to bring on board partners who align with our vision and values as a company.” The firm is best known for its organic chickpea puffs, which come in four flavours. The snacks are low in calories, organic, gluten-free, vegan, kosher and contain no genetically modified ingredients.
Hippeas is stocked by the likes of Waitrose, Ocado, Whole Foods, Planet Organic, Holland & Barrett, WH Smiths and Boots. A portion of the sales is given to alleviate poverty among farmers in eastern Africa.
Hippeas has secured fresh investment from Hollywood icon Leonardo DiCaprio
Family Traveller closes in on finance for expansion
Family Traveller, the holidays sector publishing group, is close to sealing fresh investment from venture capital firms to help finance its expansion into the United States in August. Founder Andrew Dent said that he expects to close the fundraising within weeks. It is understood that Dent is looking to raise more than £1million.
The money raised will also provide working capital for Traveller’s UK operations. Earlier this year, the fast-growing firm launched in Germany. Its current backers include the Cass Business School’s £10million venture capital fund and the £100million Angel CoFund, which banks promising British businesses.