Is Jake Paul a Social Media Genius or a Jerk?

Is Jake Paul a Social Media Genius or a Jerk?

- in Technology
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Because it really is every day, bro — to cite Mr. Paul’s mantra. It has been for more than 335 straight days and counting.

That is why Mr. Paul decided one day in May, on a whim, to transform himself into a rapper. “I woke up, and I was like, ‘What if I make a song today, and make a music video for it, all in one day?’” he said.

As Mr. Paul tells the story, he spent a few hours tracking down a producer and booking a studio, maybe 30 minutes scribbling out some rhymes for himself and his crew, and another few hours to record the track. That afternoon, Mr. Paul secured a glassy hilltop mansion in Coldwater Canyon as a location to shoot the video (it seemed like the perfect parody location of a cliché hip-hop video, he said) and rustled up a white Lamborghini as a prop.

“To me, the whole thing was a joke,” he said. “I was like, I’m going to morph into a rapper and just go for it, 100 percent.”

Flexing like a “Friday Night Lights” extra and grabbing his crotch like LL Cool J circa 1987, Mr. Paul threw himself into the role, rapping: “It’s everyday, bro, with the Disney Channel flow, 5 mil on YouTube in six months, never done before.”