“We are hoping to do something really special and in keeping with the neighborhood,” eliminating the ‘eyesore’ the abandoned site had become,” Mr. O’Sullivan said. The 10 models have varying traditional facades.
Buyers can select the color of the brick, mortar and windows as well as the rooflines and railings they prefer. The houses have double front doors, some arched with wrought-iron detail, and attached one-car garages.
Neighboring homes cannot be identical, said Patricia Moroney, a saleswoman with Daniel Gale Sotheby’s International Realty, which has the listing. “It’s an unwritten rule,” Mr. O’Sullivan said. “It’s not so hard to persuade people to do some things that will make their house original.” To the rear, however, the houses all have covered porches with ceiling fans and bluestone decks.
The houses have two-story entry halls with marble flooring. Decorative soffits enhance the 10-foot ceilings in the living and dining rooms; oak floors have walnut inlays. Kitchens are outfitted with Viking appliances and marble backsplashes. A quartz-topped center island opens to a family room with a coffered ceiling and raised panels. An electronic lift makes dining room chandeliers easier to clean.
Upstairs, the master bedroom comes with Juliette balconies, outfitted closets and marble master baths with free-standing tubs and separate showers.
“It’s what people are looking for,” Ms. Moroney said. “It is classic. It is beautiful, clean lines.” Finished basements with full baths have 9-foot ceilings.
The first 11 of the 44 mostly four-bedroom houses are nearly complete. Four are being framed and ground is expected to be broken on 10 more in the next few months. A new private road, Sullivan Lane, will cut through the enclave, which runs along 6th Avenue, Powells Cove Boulevard and 150th Street.
Later this month, George and Tricia Tsamutalis and their three children are moving from a 60-year-old house a mile and a half away in Flushing, to a substantially larger four-bedroom, three-and-a-half bath, Pickford model with a brandywine brick facade. Thrilled to “start from scratch,” they picked their 50-by-100-lot and “put our own brush stroke on it from the get go,” Mr. Tsamutalis said, including $50,000 in upgrades to the $1.88 million house.
“I always wanted that section of Whitestone and when it became available it was a no-brainer,” said Mr. Tsamutalis, 45, a financial adviser. “There is nothing like a brand new smell, in a car or a house. Aesthetically speaking, the neighborhood is going to be fantastic.”
While he was growing up in Whitestone, the developer, Mr. O’Sullivan, 48, played tennis and frequented the pool at the former Cresthaven Country Club, which closed in 1989. Much of the club’s property was sold and developed in the 1990s, but in subsequent years several plans to develop the remaining six acres failed. Mr. O’Sullivan bought the property out of foreclosure in 2015 for $13.6 million from another developer.
“It feels like a once-in-a-lifetime deal for Whitestone,” Mr. O’Sullivan said. “If you are buying a new home here, you know the house next to it is also new,” rather than “in need of a hug.”